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With backgrounds in supermarket retail and shipping finance, Marleen and Liesbeth couldn’t be more different. But what they do share is a huge passion for food and all things delicious.
After university, Marleen became a category manager for the snacking sector (surprise, surprise) at a large supermarket chain and fell in love with a chef (no surprise there, either). Liesbeth started cooking at a young age when her mother went back to school in the evenings (yay for following your dreams!) and never lost her love for creating delicious and nutritious dinners. In 2015, Liesbeth decided to follow her heart and left the shipping world to focus on her passion of setting up a food-business.
Brought together by healthy, tasty snacks, Liesbeth and Marleen now head up an ambitious team who are shaking up the snacking industry one bite at a time.
What started in 2015 as an online subscription has grown into an international brand with over 1.200 selling points in retail and more than 2,000 selling points in food retail. In 2020 alone, we sold over 2.5 million bites in the Netherlands, growing by 55%. In June 2021, we’re launching in the UK at a large national retailer which marks our first step into the UK snacking industry. Ambitious? Yes. But that’s how we like it!
— Marleen Basart & Liesbeth Gouwens